How to plan a successful Black Friday & Cyber Monday AdWords Campaign
If you run an eCommerce website, then you’re likely to notice a spike in traffic and sales in time for Christmas and you’re probably preparing yourself for the chaos that comes with Black Friday and Cyber Monday. These American traditions have gradually become part of British culture. It’s a long weekend (or rather, a long week) of discounting both in-store (Black Friday) and online (Cyber Monday). Over the years, these days have gained more and more momentum. It was even reported a couple of years ago that old ladies were being pushed aside while people climbed over barriers and fights broke out between people trying to get their hands on cut-price electrical goods. That aside, you’re probably asking how you can benefit from the insanity with your AdWords Campaign? 1. Who is my Audience? It goes without saying that if you’re going to run your own Black Friday/Cyber Monday campaign, you need to know exactly who you’re trying to reach. Yo...