How to plan a successful Black Friday & Cyber Monday AdWords Campaign

If you run an eCommerce website, then you’re likely to notice a spike in traffic and sales in time for Christmas and you’re probably preparing yourself for the chaos that comes with Black Friday and Cyber Monday. These American traditions have gradually become part of British culture. It’s a long weekend (or rather, a long week) of discounting both in-store (Black Friday) and online (Cyber Monday).

Over the years, these days have gained more and more momentum. It was even reported a couple of years ago that old ladies were being pushed aside while people climbed over barriers and fights broke out between people trying to get their hands on cut-price electrical goods.

That aside, you’re probably asking how you can benefit from the insanity with your AdWords Campaign?

1.      Who is my Audience?

It goes without saying that if you’re going to run your own Black Friday/Cyber Monday campaign, you need to know exactly who you’re trying to reach. You should ask yourself a few key questions:

·         Are they a local market?

·         How are they searching for you (on mobile/Desktop etc.)?

·         Age, Gender etc.

·         Contact your SEO Agency Leeds

Knowing the answer to these questions will help you target the right customers.

2.      What is my Offer?

Like any good campaign, you need to provide a solution to a problem. You also need to be able to show that your business is the best at providing it. A huge discount may not always be enough to influence customers to buy from you.

Think about what makes your business unique? What are your unique selling points (USP)? What is the offer that you’re going to use to get people to click on your ad?

This will help you create a compelling advert that will get consumers to click on your advert and not your competitors.

3.      What’s My Budget?

You need to make sure that your ads are going to give your business profits. This means planning out your ad budget. With Google AdWords, you set a daily budget for your campaign and you can decide on a number of costing structures and how you spend your budget. Understand your budget limits and base your ad spend on the returns you need.

4.      What is My Time Frame?

How long will your ads be running depends on how long the offer is available for. Start your ads too early or let them run for too long after your sale has ended will result in wasted clicks and wasted ad spend. So, plan your campaign duration carefully and ask from your Digital Agency Leeds.

5.      How Will I Measure my Results?

With Google AdWords, there are several ways to track how your campaign is performing. For a Black Friday/Cyber Monday campaign on your eCommerce website, you will probably look to see how many clicks lead to a transaction and the revenue those transactions generate.

You will need to set up conversion tracking before your campaign starts so you may want to think about linking up your Google Analytics account and importing your goals. This way you can analyse your results and make adjustments as you go.