11 Reasons your website might be costing you customers
It probably comes as no surprise that your website effects the perception of the credibility of your business, however; many people aren’t actually aware of the scale of this effect. Many businesses struggle to transform their poorly-performing website, into one that boosts their credibility and their client acquisition.
1. It Takes Around 50 Milliseconds for Users to Form an Opinion of your Website
Just like everyone else, your website is subject to extreme levels of snap judgement and scrutiny that influence a user’s perception of quality and credibility. This is because, in many cases, there are many search results that meet the user’s needs and websites are scrutinised swiftly and without remorse. So, it’d be easy to guess which website users are likely to trust the quality of.
The best way to eliminate snap judgements that are potentially costing you customers is to improve your websites design. Ask from your Digital Agency Leeds, some smart ideas to implement on your business website. While this seems like a massive undertaking, those 0.05 seconds could be costing you. Can you afford to loose them?
2. 85% of Adults Think a Website Should be as Good or Better on a Mobile Device than a Desktop
Having a website that users need to zoom in on with their mobile device may as well be a clear message to the user to look elsewhere. What’s more, they can work it out in 0.05 seconds.
Nowadays, all websites ought to be responsive. In other words, the display of the site should adjust depending on the device width that is being used. If a website uses responsive design, aspect ration becomes less important because the priority becomes filling the screen on all devices so that it’s legible and simple to navigate.
3. 88% of Consumers are Less Likely to Return to a Website if they had a Bad Experience
The internet rarely gives second chances. So much so that if we’ve learned anything so far, it’s that bad design, outdated aesthetics and poor usability has the potential to kill your online credibility. Therefore, it’s of the upmost importance to get to the root of the problem.
If you have a 5-year-old website that hasn’t been updated in all that time, then the answer is simple: create a modern, responsive website. But let’s say that you’ve already improved your website and users are still bouncing. There are a few User Experience tips that can help you here:
· Use Hotjar to produce heatmaps and scroll tracking
· Use Video to optimise your sales landing page
· Pay close attention to your CTA (Call-to-Action) button placement
· Choose CTA colours and designs that are tried and tested to convert
· Create CTA headlines that create a feeling of urgency and scarcity
· Set up goals in Google Analytics to track your progress
· Check your website speed and optimise your images
· Create better, easy to use web forms
· A/B test to find out what CTAs, images, contact forms etc. are better received by your users
A better user experience correlates with higher conversion rates, which equals a more successful website.
4. 77% of Agencies Believe that a Bad User Experience is a Weakness for Clients
This statistic shows that bad UX the most significant weakness the agencies identified. So, we can see there’s a pattern emerging: User Experience and web design are not separate concepts – they’re connected.
5. 39% of Users Stop Engaging with a Website if Images Don’t Load or Take too long
If a company fails to update and fix their broken images throughout their website, then it doesn’t speak highly about their level of organisation and attention to detail. Images also have the ability to significantly slow down load times on website – leading to even more instances of users looking elsewhere for the information they’re after.
6. 47% of Users Expect a Maximum Loading Time of 2 Seconds
Fortunately, a slow loading image is easy enough to identify and fix: the file size is too large. So, while it is tempting to plaster your website with aesthetically pleasing images, it can detract from the efficiency and effectiveness of your website in a big, big way.
Not only do slow loading times effect user behaviour, it can also have a detrimental effect on your SEO. Ask the details from SEO Agency Leeds.
7. Slow-Loading Websites Cost Retailers £1.73 Billion in Lost Sales Every Year
If your website is slows, then you’ll be missing out on opportunities to bring users to your website.
Slow loading times are incredibly frustrating for online shoppers, but the search engines won’t let you off lightly either. Google considers a page to be ‘slow’ if it takes longer than 1.5 seconds to load. Consequently, Google will relegate the page in the rankings.
8. 75% of Consumers Admit they’ve Judged a Websites Credibility Based on the Design of their Website
If you stop and think about that for a second, it’s actually quite an astonishing thought that a company’s credibility is so intrinsically linked to the aesthetic appearance of their website. However, in 2019, a website serves as a valuable insight into a company’s internal operations. Therefore, credibility needs to be projected in every sense. But this is also driven through a sites content and this should always be hand in hand with design.
The content of a website can be anything from a block of text, images, videos or even large headlines. How content is integrated into the websites design is just as important as what the content says. A good design relies on the seamless integration of quality content into the great design.
Your content, in whatever form it takes, should bolster your design. This way, the aesthetic value of your website is backed by evidence of success that keeps users interested and engaged with you.
9. It Takes a User 2.26 Second for Their Eye to Land on the Area that Most Influences Their First Impression
As in the first statistic, it takes less than a second for a user to form an opinion on the quality of your website. We’ve also discussed the fact that if your website passes a user’s snap judgement test, you need to then retain the user’s positive impression.
It doesn’t stop there either. Your website needs to capture the user’s first conscious impression, this is typically an area on your landing pages that influences the perception they have of the quality of your website. Users usually take around 2.6 seconds to find this area, so it needs to be engaging straight away.
The key to this is a combination of clarity and design. Each landing page should have an area where you want your user’s eye to be drawn to. This will often be a line of text or some media introducing the user to your business.
If you want your users to gravitate to a specific element, try pushing that element to the top left of the page and maintain the same structure throughout your website. Studies by the Nielsen Norman Group found that users mimic how they would read a book when scanning a website. Starting from the upper part of the content, from left to right.
10. Users Spend an Average of 5.94 Seconds Looking at a Websites Main Image
Images add significance to the user’s impression of your website, while also adding creative flair. This shows us that users do pay attention to a websites main image, making it important to ensure that the image communicates effectively to reinforce the brand.
Choose images that are relevant to your sector and won’t distract from the overall goal of your site. But it’s also important to remember not to go overboard. An image slider may seem like a good idea because it allows you to pitch various offers or portray your company in more than one setting – however, most statistics show that sliders are detrimental to conversions and user retention.
11. Users Spend an Average of 5.59 Seconds Looking at a Websites Written Content
5.59 seconds isn’t a lot by anyone’s standards – so you might be asking how it’s possible to get your message across in such a short amount of time?
A process called Progressive Disclosure. This helps to maintain the focus of your user’s attention by reducing cognitive workload and presents the minimum data required for the task at hand. If it’s easy for users to find what they’re looking for, this can be a great way to create a better user experience.
Bearing in mind that users spend so little time consuming written content per page, the content needs to be as engaging as possible to portray your company in a positive way and get your users to where they need to do.
What This all Means
Your website will be a magnet for judgements, and it carries over to how users perceive your company. A bad website has the ability to tarnish your company’s credibility, but a good website has the ability to your 24/7 salesman.
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