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11 Reasons your website might be costing you customers

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It probably comes as no surprise that your website effects the perception of the credibility of your business, however; many people aren’t actually aware of the scale of this effect. Many businesses struggle to transform their poorly-performing website, into one that boosts their credibility and their client acquisition. 1.       It Takes Around 50 Milliseconds for Users to Form an Opinion of your Website Just like everyone else, your website is subject to extreme levels of snap judgement and scrutiny that influence a user’s perception of quality and credibility. This is because, in many cases, there are many search results that meet the user’s needs and websites are scrutinised swiftly and without remorse. So, it’d be easy to guess which website users are likely to trust the quality of. The best way to eliminate snap judgements that are potentially costing you customers is to improve your websites design. Ask from your Digital Agency Leeds , some s...

The Best Blog Tactics that Drive SEO Results

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According to Hubspot, companies that run and maintain a blog get 97% more inbound inquiries and 53% of marketers say that creating blog content is their main inbound marketing priority. So, it’s obvious then, that creating informative, valuable content for users is of the upmost importance. By creating content that is relevant to your user’s questions, blogging boosts your SEO quality, specifically blog posts that use a variety of on-page SEO methods that give you more opportunities to rank in search engines and drive users to your website. It all starts with the right keywords The foundation of any successful SEO campaign is routed in the keyword research. When writing a blog post, it’s extremely useful to look into what kind of keywords you want to rank for before you start the writing process. The easiest and most cost-effective way of researching your keywords is by using Google Keyword Planner. This gives you valuable insight into what kinds of keywords and phrases ...

6 Questions for you to Think About Before Choosing a Web Design Agency

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For the majority of businesses, a website is the focal point of your online presence. Your investment into web design Leeds will enable you to attract more qualified leads by engaging them on your website. When you choose your web design agency, you need to make sure that you’re clear about what you want to achieve and that they are the right people to deliver the results. Here’s a few things for you to consider when you’re making such an important decision: 1.       Do you already have a website? This might seem irrelevant, but it’s an important question for a couple of reasons. Firstly, a web designer will need to know how much work they will need to put into your website. If you don’t already have one, then they will need to put in significantly more work to build one. For businesses with an already established website, it may be that they can make modifications to your existing website that achieves your goals. Also, if you already have a...

How to plan a successful Black Friday & Cyber Monday AdWords Campaign

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If you run an eCommerce website, then you’re likely to notice a spike in traffic and sales in time for Christmas and you’re probably preparing yourself for the chaos that comes with Black Friday and Cyber Monday. These American traditions have gradually become part of British culture. It’s a long weekend (or rather, a long week) of discounting both in-store (Black Friday) and online (Cyber Monday). Over the years, these days have gained more and more momentum. It was even reported a couple of years ago that old ladies were being pushed aside while people climbed over barriers and fights broke out between people trying to get their hands on cut-price electrical goods. That aside, you’re probably asking how you can benefit from the insanity with your AdWords Campaign? 1.       Who is my Audience? It goes without saying that if you’re going to run your own Black Friday/Cyber Monday campaign, you need to know exactly who you’re trying to reach. Yo...

How Long Does it Take to Rank on Google?

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Any business starting out in Search Engine Marketing will always ask the question:         “How long will it take my website to rank on top of Google?” The most common response marketers will give is “It depends”. There are far too many factors to take into consideration, such as website strength, the competition, your budget etc. Google has said on many occasions that they use more than 255 factors in their algorithm. How Old are the Top-Ranking Pages? Sites that are older and trusted are more likely to have a higher ranking on Google than newer websites, provided other SEO factors remain equal. This is not to say that new websites can’t achieve good rankings, it simply means that it’s likely to take longer to do so. Websites are considered new when they are active for 6 months or less. After that 6-month period, your website has the potential to seriously jump up the ranks. Research conducted by ahrefs first identified how old ...

Are Progressive Web Apps the Future?

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Web Apps Leeds There’s been a lot of buzz around PWEAs lately, with many claiming it to be the future of web development, especially as we continue to use our mobile devices more. PWAs are basically web applications that use modern web techniques to deliver a native app-like experience to users. What is a Progressive Web App? Progressive Web Apps Leeds (PWAs) are web apps that look and function just the same as native mobile apps. They work on any browser and users don’t have to download via the app store. Just tap the link and the PWA is installed on the user’s device. Just like a native mobile app, a PWA will be displayed on the homepage, in the app drawer, can send push notifications and integrate into your system settings. How do Progressive Web Apps improve browsing experience? Web Apps Leeds Fast and Streamlined Progressive Web Apps are based on new technology known as service workers. These provide instant and reliable loading irrespective of your net...

Is your Content Optimised for Voice Search?

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The way we search for information online is changing. To find information, people are using voice search on their smartphones, tables, voice assistants and other devices more and more According to a Hitwise study , almost 60% of searches are now performed on a mobile device, and as more people use their devices to search, they will most probably find that it is easier to do a voice search than typing. Especially as voice recognition accuracy has now surpassed the threshold for human accuracy, so how you think about SEO will need to change. A Brave New World for Search Smartphones, tablets, voice assistants and other home devices that have virtual assistants like Sir, Alexa and Google Assistant are becoming more and more prevalent in our lives. They’re making it easier than ever before for people to get information from their devices. This kind of interaction will is much more natural and uses a conversational tone. You can now find out the weather, order products online,...